This post is part of our introduction to the basics of search engine optimization, or SEO. At Translucent Media, we encourage you to learn as much as you can about SEO so you can make informed decisions about your website. If you want help with your SEO efforts, please contact us and we'll handle all the details for you.
2.) Domain Name Optimization
Your domain name is an important part of your SEO strategy. Google considers sites with keywords in the URL to be more relevant, and keyword-rich URLs subtly influence users favorably. Your new domain name should contain a keyword phrase for your site - preferably the BEST term for your site.
First, run a search for this term and see what turns up. You might find that your competitors are already using this technique. Next, go to Godaddy.com to register your domain name. You can usually find a discount code for Godaddy if you search for "Godaddy promo codes" or "Godaddy discount codes" -- you might have to try several to find one that works. Most of the really broad terms like "redshoes.com" will be taken, but you may be able to buy a keyword domain like "womensredheels.com" or something creative. Godaddy will suggest related terms for you to consider.
If the only URLs available are .net or .biz (etc.) you are in for a rough road. 95% of your visitors, if trying to type in your address from memory, will type .com. You certainly can organically optimize an unconventional extension, but the clever marketers make it part of the name, such as bit.ly and del.icio.us
In our next post we'll discuss HTML Title Tags...stay tuned!
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1 comment:
Good work! I enjoyed enough reading your article to read it again and again! It was so helpful. I am Waiting for your next entry.
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